Using Mobile Ads with Google Adwords
If you have a mobile version of your website, there are many ways to market it online. One of them is using mobile ads - Google Adwords. This method of advertising works very similarly to the traditional Google Adwords setup. You select the keywords you want to target, create a few ads and enter a URL where each visitor will be directed to when they click your ad. You pay for every click that you receive.
Creating specific campaigns for mobile ads has many advantages for online advertisers. You will be able to independently track your mobile ads, thus allowing you to see how many impressions, ad clicks, and conversions you get from mobile traffic. As an increasing number of people browse the internet on a mobile device such as the Apple iPhone or the Blackberry, you should do everything that you can to take advantage of this traffic.
Mobile ads - Google Adwords lets you create several different advertising campaigns and ad copies. This is useful if you have more than one website or multiple products that you want to promote and track separately. You are able to use mobile specific keywords, as well as target users by their geographic location, their language as well as their mobile carrier.
You will have access to full statistics, just like with the standard Adwords service. This gives you the opportunity to monitor your ad campaigns in real time, then optimize and adjust them for better performance. If you sell products or services directly on your website, you can set up conversion tracking to see which visitors are more likely to buy from you. This can be very helpful when you want to improve the efficiency of your campaigns and spend your online advertising budget more wisely.
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