Prepare Yourself For Mobile Marketing

The internet is constantly evolving, one trend that does not seem to be going away is the use of the mobile phones for internet access. It's predicted that over half of all internet users will access the web using a mobile device in the year 2013. Mobile marketing is a great way to get some of this traffic before there is a lot of competition.

Most websites are still optimized for regular browsers that users of personal computers use. A lot of people are still not taking mobile browsers into account yet. The competition is not as high for these sites and they can make you some easy money.

Worldwide, there are over 4 billion people with access to mobile devices. More people own cell phones than they do laptops. It is a huge market, and one that you have to be ready to enter. There are couple things you need to keep in mind when optimizing your website for mobile devices:

Resolution

Not all smart phones and mobile devices are created equally. People cannot always afford the most expensive equipment, and you have to keep that in mind when developing your site. When developing your site make sure to take into account that people will be visiting your site with older smart phone models. Make sure that they can view your site without any problems.

Images

If you crowd your site with too many images is can drastically increase site load times. People like to see images, but too many will slow down your site for mobile users and they will go on to the next site that loads faster.

Content

Make sure that your site isn't too big. Some people still have to pay for their data, not everyone has an unlimited plan. Your content and the total size of your website needs to be taken into account when designing a site.

Most people put a lot of money into web design and traditional SEO. The internet is evolving and it is becoming very important to invest some of your money into mobile marketing. It is becoming a huge industry and cannot be ignored.

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