Generating Income with Local Content
If you want to make money with your website, the one of the most common pieces of advice that people will offer is to find a niche. A niche is a topic that is very specific to one group. This might seem counter-intuitive, but it's not. Cast too wide a net and you will run into some major competition from other sites. It's best to concentrate on content that no one else, or very few other people, are putting out.
Focusing on local content is a great way to do this. Even if you live in a big city, you can concentrate on your specific neighborhood. And, if you live in a small town, you can cast your net a little wider and focus on your county.
The next question, of course, is what kind of content works best for a local website? News works well for attracting visitors, even if you're trying to sell something. Making your landing page about current local events is a great way to attract people to your site. If you're selling a service, even better. Use the news section to run articles about how your business interacts with the community.
The important thing is to know what kind of local content will bring people to your site. Since you live, or at least work, in the area, you'll be an expert on what your community wants. Make your page a hub for news and information and people will keep coming back to your page.
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