CTR - trigger of PPC
PPC ad campaigns are actually text-based advertisements which are displayed on Google’s sponsored list. There are certain factors that are taken into consideration for calculating the effectiveness of this campaigning and CTR is the most important among others. CTR is the acronym used for “Click Through Rate”. It is determined by taking the total number of impressions and clicks into consideration. This is the rate at which your ad gets clicks and this is one of the three most important factors that are taken into consideration while calculating the ‘Quality Score’ of your ad. For example, if five out of 100 searchers click on a sponsored list ad, then the CTR of that ad is 5%. CTR is the key to Adwords and you need to do whatever it takes at the beginning of a campaign to get your CTR up. The click-through rate will determine the cost of an advertising campaign that is based on CPC and CPA. But sometimes different problems occur with PPC advertisers, they get clicks but no sales.
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