Heading & Alt Tags
Effective search engine optimization comprises many factors. Much consideration should be given to the proper use of heading tags. The H-one tag is used to define the content of the page and for proper document layout. Whether it is a Web page or a newspaper, every written article should have a proper heading.
Heading tags (H-one through to H6) are given more weight by search engines than regular body copy. So they should be used wisely to reinforce the page's overall keyword theme. Search Engines recognize a heading as a heading primarily because you are using the<H> tags.
- Use keywords that relate to the page content in your heading tags
- Have your keywords occur early in the tags
- Do not use more than 1 instance of an <H-one > tag per page
- Use multiple <H2> and <H3> tags where appropriate
ALT tags and why should I use them?
Alt tags are text descriptions on web images. These descriptions show up if an image will not display and are accessible to text readers used by visually impaired visitors.
In addition to this they also help you rank better with search engines. It also helps your site in another way. When you have images loading up, the ALT tag will show quickly, giving people quick access to image links if you are using them. This also speeds up navigation.